There are a number of digital channels to post your event. Most people prioritise their Facebook Page. In reality, this is the 3rd most effective to post your up and coming event after your Google Business Profile and your Website.
Your Google Business Profile (GBP) is, by a wide margin, the most likely to be seen by the average user, followed by your Website, and lastly your Facebook Page.
The breakdown of how these channels perform organically comes down to intent, reach, and user behaviour:
1. Google Business Profile (Highest Visibility)
- How people find it: Google Maps and Google Search results (especially the “Local 3-Pack”).
- Why it gets seen: High intent. When people search for a local service or business (e.g., “plumber near me” or “best coffee shop in [City]”), Google puts Business Profiles at the very top of the search page before standard website links.
- The Reality: Most users see your GBP posts, hours, reviews, and updates without ever needing to click through to your actual website.
2. Your Website (Medium Visibility)
- How people find it: Search engine results (SEO), direct URL typing, or links from other platforms.
- Why it gets seen: A website requires users to deliberately click a search link or type in your URL. While high-ranking websites get steady traffic, they face heavy competition from Google’s own search features (like Map packs, ads, and AI overviews) appearing above traditional search links.
3. Facebook Page (Lowest Organic Visibility)
- How people find it: Social media feed algorithms or direct page searches.
- Why it rarely gets seen:Organic reach for business Facebook Pages sits at roughly 1% to 5%.The algorithm strongly prioritizes posts from friends, family, and paid ads over organic business page posts. Unless you run paid ads or post inside active Facebook Groups, very few of your existing followers—and almost no non-followers—will naturally see an event posted on your page.
Summary & Best Strategy
| Platform | Organic Reach | User Intent | Primary Purpose |
| Google Business Profile | 🟢 Very High | High (Searching to buy/visit) | Capturing immediate local demand |
| Website | 🟡 Medium | Moderate–High | Deep information & conversion |
| Facebook Page | 🔴 Very Low | Low (Passive scrolling) | Paid targeted ads & retargeting |
To maximize visibility for an event or update: Post it to your Google Business Profile first to capture high-intent searchers, keep it on your Website as the main source of truth, and if you post it on Facebook, use paid post boosts or share it into relevant local Facebook Groups rather than relying on your page’s feed alone.
