If you have been forced to switch to a Service Area Business (SAB) because of suspension due to non adherance to Google Guidelines, before you rush out and pay loads of money every month on renting a shop front in the city just to get a map pin on Google, consider reading this guide. It’s certainly a cheaper solution and it should improve your ranking even as a SAB. It may even serve you better in some of those suburban area that you already cover. In this guide we explore the use of Service Area Pages.
What Are Service Area Pages (SAPs)?
A service area page, or SAP, is a specific page on your website highlighting services for a defined geographic area. For instance, an Edinburgh plumber might create a page entitled “Emergency Plumbing in Musselburgh” to attract residents in Musselburgh. Or an Electrician business might have “Lighting Installation in Livingston” to show website visitors that it can travel to West Lothian. Each SAP is a mini local landing page with details that address the unique needs of that location’s homeowners or businesses.
What to include on your SAP
Have a think about local landmarks in the area and go take a photo with the van or yourself in the foreground. Not only can these pictures be used for your Service Area Page but they can also be used on your Google Business Profile which should also be updated regularly. Of course, if you are not finding the time to do your own updates consider one of our Website SEO packages and just send us your lovely photos or videos.
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