What are local Citations, and why are they important?
As citations have local SEO value, they can improve ranking in local search engines such as Google Local / Maps. Search engines like Google compare the data displayed on citation sites with the business data it holds. When there is a high level of data confirmation, it builds confidence in the business’s location and services offered — this can boost the business ranking in local search results.
Online Listing of Your Business Details
Citations are online business listings that contain practical information about a business. This can usually include (but not be limited to):
- Website link
- Address
- Phone number
- Description
- List of services
- Opening hours
Top 30 UK Directories with highest Domain Authority
Whilst citations are not links, they can contain a link to the business’s website. These listings can appear on many types of sites, including:
- Online directories (Yelp, Bing, Google, Hotfrog, Scoot)
- Review sites (Google, Trustpilot)
- Event sites (Eventbrite)
- News and blog sites — otherwise known as ‘citation sites’
Our Citation Campaign gets you listed in the top 30 directories in the UK with the highest domain authority.
Citation Builder is a service that helps businesses take control of their data online to ensure it is complete, accurate, and widely displayed. It allows a business to:
- Submit data to create new listings on websites they are not listed on
- Where possible, claim listings that already exist (and update the data on those listings)
- Remove harmful duplicate listings from sites
NAP is the acronym for business name, physical address, and phone number. It appears on business listings you register for online, the most common being Google Business Profile (formerly Google My Business or GMB).
